Built in the Hours (NEW)

For those who breathe Jiu-jitsu

The Built in the Hours Drop is crafted for Jiu-Jitsu practitioners who understand that mastery is forged long before anyone is watching. This collection honors the unseen grind—the early mornings, the late nights, the sweat-soaked rounds, and every moment of discipline that shapes a true martial artist.

Designed for athletes who want to reconnect with the power of their journey, this drop embodies the mindset that builds a black belt: consistency, resilience, and relentless dedication. Each piece is engineered for comfort, durability, and everyday wear, making it the perfect fit for grapplers who carry the Jiu-Jitsu lifestyle beyond the mat.

Whether you train to evolve, to compete, or to stay grounded, Built in the Hours serves as a reminder of where you came from—and the work still ahead. This is apparel for those who refuse shortcuts. For those who know that progress is earned in silence, round after round.

If you live the art, you’ll feel at home in this collection.