About Us

Built for those who show up when it’s hard.

Labore was born from the need to stay sharp — as entrepreneurs, athletes, and parents. This isn’t a wellness brand. It’s a performance mindset.

We’re not here to sell comfort. We’re here to back those who chase discomfort with purpose. Whether it’s a cold plunge at sunrise, a strip on your nose to breathe deeper during your workout, or a supplement that supports your focus through long nights — Labore exists for the doers.

Our products are simple, effective, and grounded in science. No fluff. No filler. Just real tools for real people chasing their edge.

We started this brand as a small team of high-performers: parents, creatives, jiu-jitsu fighters, and business builders who wanted more from the products they used daily. What we couldn’t find — we built.

Now we’re shipping worldwide, growing fast, and staying true to the reason we started:
To help people like us breathe better, recover faster, and outwork yesterday.